Brian at Copyblogger has posted an article entitled 5 Signs Your Blog Post is Going Horribly Wrong. Once again, this is good advice not only for bloggers, but for anyone who writes. It’s a quick read and a short list, but it’s good information to keep in mind when writing.
It mostly boils down to knowing the reason why you’re writing. That is, have a goal in mind before you begin. It’s a great help to have a more or less concrete idea of what you want to accomplish with what you’re writing. What point do you want to get across? Then, try to maintain that focus throughout the posting.
This is more in line with essay writing skills rather than creative writing. When we’re writing creatively, we may have very little idea of what we want to write about and this is just fine. Even creative writers make use of these skills on a regular basis, though. Check out the article as it never hurts to be reminded of the basics.