I came across a timely reminder on problogger.net regarding how to deal with the times when blogging slows down. Lately, I’ve been caught up in getting this new site up and running and making decisions about layout, etc, and I haven’t been able to post as much as I would have liked. There’s also a lot of uncertainty about changing domain names and everything else.
This made me really think about what I’m doing during the hour or so I’ve set aside each day for blogging and writing. It’s a good time for me to think about that precious resource, time. In fact, it’s probably a good idea for anyone who writes or blogs to reevaluate from time to time. How are we spending our blogging time or the time we could be blogging or writing?
What I’m getting at is the fact that I’ve been spending a lot of time focused on technical details rather than on the kind of content this site is all about. The geek in me does get into the technology and I know a certain amount of that is necessary, but how much?
If it takes me away from what I want to accomplish here, my time isn’t being well spent. I’m wasting time if I’m endlessly tweaking the page code to get it to look just right rather than writing good articles. Of course, the flip side of this issue is that if the page is hard on the eyes or awkward to navigate, I may lose readers.
Any writer can have the same problem. Have you ever spent hours trying to solve a hardware problem, or figure out how to work a new piece of software? When you were finished, did you feel good about the time you spent on it? It probably depends on how much time was spent and how successful you were in what you were trying to do.
There are a lot of valid issues to consider. In the end, there has to be a balance. The majority of time spent on this or any blog should be on the content. After all, that’s the whole reason we’re here, right?
Do check out the linked article. There are some great ideas in there for kick-starting a blog that’s starting to go stagnant or having a traffic slowdown and that’s a great way to spend your time.