With the rise of the internet and technology, many people now are digitally-inclined. The advent of social media has also changed the digital landscape. People can easily access information. But more than that, people can conveniently share information to anyone in the world. With this, people can become sources. People can write about various topics and niches. We call these “blogs” – short for “web blogs”.
The people who write “blogs” are called bloggers. Today, there are approximately 6.7 million bloggers in the world. By 2020, the number of bloggers is expected to skyrocket to 15 million, including social media bloggers.
Basically, anyone can blog. As long as you have passion for a particular niche or topic, you can definitely start a blog. But of course, it requires your total dedication to run your blog. In this article, let us remind you of the things to know before you start blogging:
Decide on your niche
One of the most crucial parts of starting a blog is identifying your niche. Niche means a specialized market. Basically, it can be fashion, diet, fitness, sports, marketing, music, or art. Your niche will determine your content. In choosing a niche, you need to define your target audience and determine their needs and interests.
Content is the most important
People visit your blog because of your content. If your content sucks, people would not visit your blog. Good content is also healthy for your ranking. If Google or the search engine thinks your content will be useful for the searchers, it will bring you on top of the results. Thus, think about your audience when you are writing content.
It takes time and effort
As mentioned earlier, blogging needs your total dedication. You need to think of new topics. You also need to update your visitors with fresh content. When you start blogging, it will still take time for people to know you. It would take months before you can establish your online presence. Thus, you need to invest in your marketing efforts or join blogging communities.
It is not free
Let’s not confuse this. Blogging is actually free. You can sign up for WordPress, Blogger, and Wix, for example. But the “free version” decreases the definition of blogging. You do not personally own the blog. Basically, the domain name will include the website builder. Plus, you cannot fully customize the site. There are a lot of limitations.
Social media is the key
Again, making your name through blogs will not be instant. It will take time before you can fully establish your blog on the web. One key is to get social. Today, we have Facebook, Instagram, and Twitter. These social media platforms can help you disseminate your content. After publishing your posts, make sure you share them on your social media accounts. It is a way of introducing your content to your social network.
Blogging is fun and exciting. But apart from your ideas, you need to invest time and effort. Thus, blogging is definitely both passion and work.