ProBlogger has posted a great story about how a young couple made a half million dollars right in front of him. He was at an internet marketing conference and this couple told their story of going from hard luck to striking it rich with an internet business. At this conference, they were pitching their coaching services for $20k a pop. What Darren notes is that people were buying this even before they were finished talking. This is how they made their half million right in front of his eyes.
After relating this event, leaving out specific details due to a confidentiality agreement, Darren points out that it was the powerful story this man and woman told that was their real selling point. It wasn’t just the fact that they were making so much money with their business, but the fact that they told a story that everybody wants to hear. Not only do people want to hear it, they want to live it.
Darren ends his post by talking about the power of telling stories in a blog post. He includes a link to CopyBlogger: Tell a Tantalizing Story to Kick Off Your Blog Post. I’ve mentioned a number of times before that Brian Clark’s CopyBlogger is a true authority and work of reference for anyone interested in copywriting or even writing in general. This article is no exception.
I know that I personally am interested in reading and hearing stories. An important part of blogging success is to set yourself apart from all the other millions of bloggers out there. The information we blog about is something that could be gotten from a number of different sources. There will almost always be someone more articulate, more knowledgeable, or more experienced, though. What sets you apart is your story.
You don’t have to lay out your whole life in front of your readers if you don’t feel comfortable with that. You do want to include a personal touch, a piece of your self, your personality. This is how you create your own brand in blogging. Your readers get to know you through your writing. The blog posts you write and the comments you reply with will tell visitors a lot about you.
Don’t be afraid to be yourself and reveal a little of your own story. Your story and your personality are what make you unique in an internet world swarming with blogs. The information on your pages may be what has drawn visitors in the first place, but your style and your voice and your passion are what will keep them coming back.
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