Guest blogging is one of the most effective strategies for building a successful blog and in growing your online business. In this strategy, bloggers write content for other blogs of the same or different niche. In exchange, they get healthy backlinks and a chance to promote their own blog on another’s blog.
The top impact of guest blogging is increased traffic. You can have as much as 1,000 visitors in your blog from writing a single post on another blog. According to HubSpot, more businesses engage in guest blogging because they realize its potential of boosting leads and traffic.
Establish Domain Authority
Guest blogging is one of the best ways to build authoritative backlinks to your blog. In this case, it will help you establish your domain name and search engine authority. It can be a viable substitute for search engine optimization and search engine marketing.
Build Online Presence
If you increase your traffic and get more leads, this means that you have more people checking your blog. Guest blogging can help you establish your online presence. It can bring you on top of the search engine results. People can see you and can count on you as a reliable blog source.
Before, connecting bloggers and influencers is hard. They see each other as competition. But through guest blogging, bloggers can now exchange ideas and thoughts. It has become a way to unite bloggers. More blogs now welcome contributors that are engaged in different niches.
Boost Social Media Shares
If you submit a guest post to a blog that is rich of social media activity, then your content will be shared naturally once it gets published. To make it more amazing, you can include videos and infographics which are definitely highly-shareable.
Boost Social Media Following
Once you get your content shared all across social media platforms, people will know you as a blogger and your blog. They will be more interested in your work. With this, they will follow you on your social media accounts. So make sure that each of your social media accounts promotes your other social media profiles.
Strengthen Backlink Profile
As mentioned earlier, guest bloggers can get healthy backlinks. The link serves as the compensation for your hard work. Having even a single backlink can help your search engine optimization.
Lastly, guest blogging can shorten the sales cycle. Instead of investing in various digital marketing strategies, guest blogging can equally boost your leads and conversion. So instead of waiting for potential leads, integrate your products, services, or business in your guest post so it can build your target’s audience familiarity with your brand.
We hope this article helps you decide whether or not to engage in guest blogging.