Many of you know that Steve Pavlina’s blog is one which I read on a regular basis. His posts tend to be very long and detailed and I don’t always have time to read them completely, though. He recently wrote a post on Blogging For Money that I found to be well worth reading in it’s entirety.
Although, there is plenty of information in this article for beginning bloggers, I think the content is much more useful and immediately applicable for those who have already gotten their feet wet by blogging for a while. Regardless, he provides some thought-provoking ideas on how you as a blogger should think about blogging in order to successfully generate money from it. The most important quote I found was this:
There are lots of people trying to blog for income, but they’re stuck thinking like bloggers instead of entrepreneurs. The activity of blogging is not income-generating; hence a blog is not a business. If you think like a blogger, your blog won’t generate much money. In order to generate income from blogging, you have to learn to think like an entrepreneur.
This seems like a very simple and obvious idea, but I think the concept escapes many of us, even bloggers who have been in the game for some time. He goes on to talk about the idea of marketing. The content alone may be excellent, but writing the content isn’t the activity that generates income. It’s the marketing of that content, getting those great articles in front of as many eyes as possible, that opens up doors and ultimately makes you money.
This is definitely food for thought. If you’re struggling to make money as a blogger, whether you’re just starting out or you’ve been doing this for years, take some time to think about how you’re marketing your writing. Are you getting yourself out there and really selling yourself to your readers? The time you spend on marketing will be well worth the effort.