Blogging is a normal thing every online individual does. They are just unconscious that they are blogging already by sharing content. Tweeting on Twitter, updating your status on Facebook, sharing a photo on Instagram, uploading a video on YouTube, and publishing content on the web – these are all forms of blogging.
“Why do people blog?”
Well, reasons may vary from person to person, but actually, blogging has a lot of great benefits to an individual:
Improve writing skills
Most blogging involves writing. Even “vlogging” requires you a script beforehand. By creating blog posts, you can improve your writing skills. You will discover a lot of writing techniques and styles that will improve the way you produce content.
When we blog, we share relevant information with our readers. On the other hand, blogging can also expand your knowledge. When you write, you also have to read. Reading a lot allows you to acquire relevant information that can help you develop your content. Of course, you want what’s best for your readers. You do not want to feed them with false information. You have to research.
Gain people’s trust
The one ultra-benefit of blogging is gaining an expert status. When you practice your passion for a particular thing, people will think that you are really good at it you know better than them. As a matter of fact, HubSpot found out that 47% of online purchasing decisions are made by basing it to blog sources. Moreover, blogs have been rated the fifth most credible source of information.
Blogging involves the challenge of keeping your readers’ interest. You need to bring them with new, interesting content and blog posts. This will test your creativity and challenge you to exceed the limits.
Blogging is an avenue for people to express themselves. For some, it has been an online diary of their daily activities, passion, interests, and hobbies. It allows them to explore and discover their capacity. It also provides a sense of fulfillment, seeing your work being published online and people flocking to your content.
Build your network
Blogging also allows you to interact with fellow bloggers who share the same niche as you. In fact, blogging is a community-based endeavor which provides you an opportunity to build your own network of people. Connections will help you succeed in blogging, with fellow bloggers sharing your content, contributing a post in your blog, and helping you establish your name.
Promote your cause
It can also be helpful in promoting your cause. If you have an advocacy, it is a great platform for you to spread your message to the people. On the other hand, blogging is also an advantage if you have your own business. It will serve as a free marketing strategy to increase your business’ popularity.
Build your digital portfolio
As mentioned earlier, your blog is your online diary. It can be used as a digital portfolio to showcase your skills in writing and other expertise.
We hope this eight reasons have convinced you to start your own blog.