Brian at CopyBlogger has posted a great article called Ernest Hemingway’s Top Five Tips for Writing Well. The emphasis is on being short and to the point in your writing as Hemingway mostly was. This type of style doesn’t work for everyone, but I think it’s particularly suited to writing for the web.
Many of [...]

By way of CopyBlogger comes a great, and of course, timely, reminder of one of the most important rules of writing: Omit Needless Words. Brian is quoting from an essay of Stephen King’s that illustrates the idea well with a brief episode from the horror author’s youth. I’ve heard this advice before, but it’s one [...]

CopyBlogger has posted another thought-provoking read that once again proves to be good advice for all writers. His article, 3 Coercive Copywriting Techniques is a fascinating discussion of the manipulative nature of marketing and copywriting in particular. I’m again struck by the similarities between copywriting for marketing purposes and good writing in general.
The tips that [...]