In starting a blog, one of the hardest choices is deciding on what topic your blog will be about. You need to consider a niche which you are truly passionate, something you would last forever. Moreover, it should be something you are proficient about.
In this article, we will help you decide on how to choose the best topic or niche for your blog:
Know your passion
Take time to realize your passion and interest. It is a major factor in choosing the best blog niche.
“Do I love fashion?”
“Do I love baking?”
“Am I interested in U.S. politics and the law?
Write about something that you are passionate about. It will drive you to know more about the niche and will inspire you to write, write, and write. Talking about a topic close to your heart make you write effortlessly.
Study your target audience
The moment you publish your blog online, it will be available for public consumption. Therefore, it is best to think about your target audience. According to HubSpot, there is nothing more important than your audience. It makes your blog survive.
Firstly, identify your audience – millennials, adults, fashion lovers, Trump supporters, etc. Then, study their behavior and their needs. What do they want? What content do they need? This will help you identify the “focus” of your content.
Consider your limits
Everyone has their own set of limitations. There are matters and discussions which we are not comfortable talking about. These are our sensitivities. In choosing your blog niche, avoid topics which you are overly sensitive about. You have to put in mind that not everyone on the web will agree with your opinions and insights. There will always be bashers and critics. You have to be prepared.
Choose what makes you happy
Choose a topic that will make you happy. A niche which you are so excited to talk about. Do not write about a topic which you will not like after two, three years. You need something that will last you for forever. Something you enjoy researching about.
Relevance is important
Of course, you have to write something about a topic that is relevant to today. Always think of the “trendy” niches. HubSpot also suggests narrowing your topic. The narrower your topic, the more you can determine the relevant things in the world. Furthermore, it should be focused on the present time. Remember, most of the people online are the millennials. Think about them in creating a topic.
If you still find it hard to choose a topic, take advantage of helpful content tools that will help you identify the trending topics. But we recommend you blogging a topic that is close to your heart. Besides, it is your own blog.
As Spiderman said: “With great power comes great responsibility.” Similar to blogging, it is a serious responsibility. Many people will be following your content. People trust your blog, your voice. You need to make sure you are reliable enough to be their source of inspiration and wisdom.